Who is afraid of the “Future”?

Andreessen Horowitz launched a new media outlet called "Future". That is a piece of good news for those who love quality content. The what, why and how of the new publication. And what does it mean for the world of media.

Leading Transformation: a book summary.

Envisioning the possible, breaking down resistance, and prototyping the future: how to lead (digital) transformation with storytelling, neuroscience and metric. The key ideas of the book "Leading Transformation", summarised in cards .

Content marketing needs to change.

There is too much content out there. Too irrelevant. The problem of content has a name: content marketing. Time to go back to the basics of what content must do: deliver value and meaning, not keywords and click baits.