This blog and something about me.
M2C2 is a blog exploring the driving forces reshaping media, publishing and the creative industries: business models, products, technology and the disrupting potential of the passion economy.
The companion to the blog is a Substack newsletter entitled: “Passions & Publishing”, which focuses on the intersection between publishing and the emerging paradigm of the Passion Economy.
Both – the blog and the newsletter – reflect my journey in the world of media, where I have spent almost twenty years. I am Valentina Giannella: a digital media executive with roots in digital product management and journalism, and a path that crossed publishers and brands, content and product, organisational development and audience building.