Content & messages

Browsing Category
23 posts
Formats, content strategies, content that stands out, debates and critiques. Links and suggested readings about the present and the future of the internet, media literacy, data storytelling and authoritative voices.

Content marketing needs to change.

There is too much content out there. Too irrelevant. The problem of content has a name: content marketing. Time to go back to the basics of what content must do: deliver value and meaning, not keywords and click baits.

A red line that is a ray of hope.

We have seen too many #COVID19 charts in the last 9 months, but this one is perfect for #xmas2020 , taken from the #BioNTech vaccine study on 44k participants that led to the vaccine approval. The red line, this time, is a ray of hope.

Cinque minuti a mezzanotte: Lockdown, ora.

Ho messo assieme sei tavole con dati “made in Germany”. Li ho rielaborati per renderli più chiari e parlanti. L´obiettivo: farvi capire perché noi, a nove giorni dal Natale, entriamo in un Lockdown duro; perché ci sentiamo “a cinque minuti dalla mezzanotte”; e perché questo senso di urgenza riguarda anche voi.

Learning with newsletters.

Instructional designers spend more time with Mooc, videos, digital learning platforms and interactivity than with emails. Few of them have considered newsletters as instructional design objects. But they are. In this post, some examples that inspired me, and hopefully you too.