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🍪 What are cookies and how we use them?

A cookie is a small text file that a website saves on your computer or mobile device when you visit the site. Cookies are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. We use cookies on our website for its technical functioning and for gathering statistics.

📊 Web analytics

This website uses both Google Analytics and Matomo to analyze user activity.

Matomo(Piwik) ( is an open-source web analytics service, devoted to preserving consumers´ privacy, used by many public organisations including the EU Commission, fully compliant with the GDPR. Piwik uses cookies to help to analyse the use of this site and to compile reports about website activity. This information will not be passed onto third parties.

Please, not that our cookies are NOT used to identify you personally. They’re just there to make the site work better for you. We believe privacy is of utmost importance. That is why this site uses Matomo and not Google Analytics. Your IP-address is MASKED and NOT VISIBLE to our analytics system and locally stored on our web server (on-premise) and not sent to any third-party service. Matomo uses an IP de-identification mechanism that automatically masks a portion of each visitor’s IP (Internet Protocol), effectively making it impossible to identify a particular visitor via the sole IP address.

I DO NOT use Google Analytics for marketing or re-marketing purposes, but only to look at aggregate patterns like the countries from where users come from or if they are new or recurring visitors. So, you are on the safe side with

Do not track preferences. Do not track is a function that allows visitors to opt-out from being tracked by websites for any purpose including the use of analytics services, advertising networks and social platforms. Do not track options are available in a number of browsers including Firefox, Internet Explorer, Chrome, Safari, Opera. If you enable do not track in your web browser, Matomo will respect your choice.

If you have enabled the do not track function, you will not be tracked. If you have not enabled the do not track option but you choose to opt-out, the cookie ‘piwik_ignore’ will be stored in your browser. All visitors with a piwik_ignore cookie will not be tracked by Matomo. If you have disabled all cookies from your browser, we will still collect some general data about your browsing (e.g. a record of a visitor to our website) but they will be less accurate and your visit will not be tracked (Matomo cookies are not used). To know more about privacy at Matomo, visit

🌐 Social media cookies

You can share M2C2 content via the buttons provided by AddToAny. AddToAny is compatible by default with the European General Data Protection Regulation, and the California Consumer Privacy Act. By design, AddToAny does not store personal data and uses a temporary cookie to ensure the proper functioning of the sharing features. You can read more on the AddToAny website:

This website does not set cookies with the display of links to our social media channels when you are browsing our website. By clicking on the social media buttons on the website, you will be re-directed to the relevant sites, which have their own cookie and privacy policies over which we have no control.


When you contact M2C2 via email at, you will reach us like any other email sent to the relevant address. It will disclose to us only the sender email address and the further data which you choose to provide – just like in any other email you send. We will use the data you provide only to the extent required to process your enquiry. It will be deleted as soon as your query has been fully processed.


For the purpose of sending newsletters, M2C2.EU uses your email address. If you are receiving the newsletter this is because you have wilfully provided your email to us, and with it have given us your consent to store this email address and use it for the distribution of our newsletter. Each communication contains a link with which to unsubscribe from our newsletter.

The M2C2 newsletter is managed and delivered via Revue, an editorial newsletter provider located in the Netherlands: Your email address is stored at Revue servers in EU and only used for the purpose of sending the M2C2 newsletter you have subscribed. You can unsubscribe at any time by clicking on the “unsubscribe” button of each email received, or you can send a request to To know more about privacy at Revue, visit


Provider: M2C2 is a protected trademark and a private limited company operating the blog, newsletter and related social channels, as well as providing business services.
Legal form: M2C2 ÖU, Telliskivi 60a, 10412 Tallinn, Estonia
Managing Partner and Publisher: Valentina Giannella

Copyright and limitations: for any enquiries concerning copyright and source of information please contact We are not responsible or liable for the completeness, omissions or technical problems. We do in particular not guarantee correctness and completeness of information which is linked from external sources. We cannot be held liable for any external content which may be reached by following a link from our web site.