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Content & messages Passions & publishing

Creator economy: unbundling, rebundling and some issues to solve.

After years of unbundling, we see creators joining into collectives or coming back to publishers as contributors. What´s next for the creator economy? Thoughts and a modest proposal. Continue readingCreator economy: unbundling, rebundling and some issues to solve.

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Content & messages Technology & Tools

Substack: a critique.

A critique in nine articles, selected for you between November 2020 and March 2021. The dream of a better media world, the distrust of venture capitalists, the fear of new…Continue readingSubstack: a critique.

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Media & Makers

Roads to a subscription-based model: El País.

The pandemic did not find El País unprepared: the invesment and commitment to data and science journalism paid off, and paved the way to the success of its subscription model. Continue readingRoads to a subscription-based model: El País.

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Media & Makers Technology & Tools

Axios HQ: transforming an editorial format into a new business.

It is not new that some publishers, after having invested in developing their own editorial platforms and adTech tools, have started a side business by licensing those solutions to other media…Continue readingAxios HQ: transforming an editorial format into a new business.

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Content & messages Passions & publishing

Decoding newsletters, part three. Make your newsletters shine.

10 things you can do to make your editorial newsletter a stellar experience. Continue readingDecoding newsletters, part three. Make your newsletters shine.

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Content & messages Passions & publishing

Learning with newsletters.

Instructional designers spend more time with Mooc, videos, digital learning platforms and interactivity than with emails. Few of them have considered newsletters as instructional design objects. But they are. In this post, some examples that inspired me, and hopefully you too. Continue readingLearning with newsletters.

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Content & messages Passions & publishing

Decoding newsletters, part two. Types and genre.

Made to read on mobile, made to skim, daily or weekly, newsy or narrative. Newsletters grow and differentiate. A map and a taxonomy to explore newsletters. Continue readingDecoding newsletters, part two. Types and genre.

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Content & messages Passions & publishing

Decoding newsletters, part one. The value of curated newsletters.

A “back to basics” three-part series on editorial newsletters. Why are they so popular? And how do they work? A short guide and some best practices. Continue readingDecoding newsletters, part one. The value of curated newsletters.

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Passions & publishing Technology & Tools

Is there a future beyond the platform economy? Yes, and it has a name: welcome to the passion economy.

Patreon is the original champion of a new ecosystem that has been popularised in the late 2019 by Jin Li, a former investor at Andreessen Horowitz, and Adam Davidson, an American journalist working at the National Public Radio, under the charming name of “Passion Economy”.
In this ecosystem, passionate individuals and knowledge professionals can make money out of their talents and turn passions in a livelihood by developing a direct relationship with their audience and customers. Continue readingIs there a future beyond the platform economy? Yes, and it has a name: welcome to the passion economy.